The Bristle Brothers are a brother painting duo based on Vancouver Island, Canada. Chris came to me with the idea of going for a retro illustrated logo concept showcasing him and his brother Nick with Chris’ dog Charlie. I saw the vision right away, I’m always happy to work on conceptually driven brands, in fact, I encourage them! They help you stand out because you’re not trying to be like anyone else. What makes your brand different? What’s your unique selling point? How can we bring your brand’s personality out through the logo and imagery and messaging attached to it?
Although I love the maximalist style of the illustrated logo, I knew that The Bristle Brothers would need some stripped back versions of the logo that could be scaled down and used in multiple contexts. Brand systems like this give you a lot of room for applications such as the horizontal mark for the website, to the secondary mark for a mobile site. Thinking about these types of applications are important to make sure you have a strong, consistent, and clear brand presence wherever people may see it.
